Top 10 Super Bowl Commercials of All-Time
At this time last year, the National Retail Federation held a poll asking people why they were going to watch Super Bowl XLIX between the New England Patriots and Seattle Seahawks. Fewer than half (46.8%) said it was for the football. Nearly half (41.3%) wanted to watch the commercials with their friends and family. The remaining 11.9% wanted to watch Katy Perry. Don’t worry, Katy: Your halftime show generated 118.5 million viewers, four million more viewers than the game itself.
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What can I say, people love Super Bowl ads. They’re usually quite entertaining – and they’d better be, considering 30 seconds of airtime costs nearly $5 million. So with that in mind, here are my 10 favorite Super Bowl ads of all-time. Most of these will be from the 1990s or later, just because that’s when they really started cranking them out.
- Apple, “1984”
https://youtu.be/2zfqw8nhUwA
This has to be the No. 1 ad of all time. For decades afterward, Apple was the “cool” brand. Now they’re Big Brother. It’s a funny old world. - Budweiser, “Which Game?”
https://youtu.be/JJmqCKtJnxM
Anytime people of a certain age meet, the sound of “WASSSSSSUUUUUUUUUUP” can be heard echoing across the landscape. - Coca-Cola, “Hey Kid, Catch!”
https://youtu.be/Lc0izCGKxP8
An iconic pop culture moment like no other. Mean Joe Greene became more famous than the Pittsburgh Steelers themselves. - McDonald’s, “Showdown”
https://youtu.be/AL1ehypd3Qk
Nothing like watching Michael Jordan and Larry Bird playing an extreme game of HORSE. Nothing but net. - Wendy’s, “Where’s the Beef?”
https://youtu.be/Ug75diEyiA0
Clara Peller made a novelty single based on this catchphrase. They even made a board game out of it. - Xerox, “Monks”
https://youtu.be/_IgH2M02xek
Monks, makin’ copies. This was 1977, so it was still something of a miracle to be able to print off 500 copies of anything. - Honda, “Matthew Broderick’s Day Off”
https://youtu.be/4Xkl8tqqo7g
I wouldn’t say the Honda CR-V is particularly choice. It’s certainly not a Ferrari 250GT California, but still. - Pepsi, “Bob Dole”
https://youtu.be/i7oh1so-2M8
Bob Dole doesn’t need any blue pills. Also, Bob Dole does backflips all the time when you’re not looking. - E*Trade, “Wasted 2 Million”
https://youtu.be/3IyGbRHN3kQ
One of 17 “dot-com” ads to show during Super Bowl XXXIV in 2000. At least this company didn’t go busto. - Miller High Life, “1-Second Ad”
https://youtu.be/f83AYIJiQUw
High Life!
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